Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits

So you're a pro at Facebook and Twitter — or at least you've poked around and know how valuable social media sites are for small business marketing. LinkedIn is next on your list. It's one of the biggest social sites focused on social media for small business, without the distractions of Farmville or photos of someone's baby. You can connect with the potential customers, vendors, and prospects vital to growing your business or nonprofit.

This guide introduces you to what LinkedIn actually is, how it works, and the benefits of joining a business-focused social media marketing site. It's a step-by-step guide that covers:

• What is LinkedIn?
• Small business benefits
• Setting up your profile
• Adding connections
• Joining relevant groups
• Making and receiving recommendations
• Setting up your news page: LinkedIn Today