How-to Guide: How to Add and Update Your Contacts

People change. Their interests change. Their addresses change. Their email addresses change. We get that -- that's why we've developed a tool to help you update your email contacts regularly. Improve your deliverability rate by sending your email marketing to the correct addresses. Lower your bounce rate and decrease your chances of ending up in Spam inboxes by correctly adding email addresses to your marketing database.

In this guide you'll learn how to:

• Follow the email marketing permission policy requirements
• Collect permission-based email contacts
• Avoid getting spam complaints from contacts who've opted into your mailing list
• Select email distribution lists for new contacts before you add them
• Determine the method for adding and updating contacts that will be most efficient for your small business
• Update the contact fields correctly
• Select contact data labels
• Re-add opted-out email addresses
• Manage duplicate email addresses
• Resolve import errors