How-to Guide: Understand Your Spam Risk

The best way to defeat your enemy is to understand him. In this case your enemy is the Spam Filter. At Constant Contact, our goal is to keep your newsletters, online surveys and email invitations out of Spam Mail. So we study Spam Filters. And we have developed a Spam Check tool for customers to use.

In this guide, we're sharing everything we know about lowering your spam risk. Using our permission-based email marketing system is a great start. The next step is to understand what our Spam Checker looks for. We'll teach you the best practices of writing an email newsletter or invitation with the lowest chances of being listed as spam.