Recorded Webinar: Using Your Constant Contact Reports

How many people are opening your email newsletters? How do your results compare with other companies within your industry? How can you make sense of all these Constant Contact graphs? Watch this webinar to get a quick tutorial in using our email tracking to better understand your audience ? and then capitalize on their interests. Learn how to:

• Monitor what newsletter content works — and what doesn't
• Read your graphs and pie charts
• Track your open rates and click through rates for each newsletter
• See if your open rate is increasing
• Compare your numbers to industry averages
• Gain insight into what people want to read
• Adjust your material according to what people are clicking on
• Empower yourself with more knowledge about your customers
• Determine the best times to send your emails
• Watch for trends inside your audience's behavior — and capitalize on these trends
• Create material for certain interest groups
• Learn who is forwarding your newsletter
• Measure the social media marketing reach of your email marketing campaigns