Email Newsletter Design Tips

Create email marketing that gets read—and gets results.

What makes the perfect email newsletter? It’s an email that gets delivered, opened, and read—then initiates action from the reader. Here’s how to achieve real results from your email marketing.

Read our How to Design the Perfect Email Newsletter Guide.

Get the Email Newsletter Guide

Get your email delivered

The first step to a successful email? Delivering it to your customer’s inbox. After all, it doesn’t matter how well designed an email is if it gets bounced back or sent to a spam folder. Here are three quick tips:

Ready to get your emails delivered? Get the Email Newsletter Guide »

Get your email opened

What makes an email stand out? It starts at the inbox, before your customer even clicks to open. First impressions matter—so make it count. Here are three quick tips:

Ready to get your emails opened?
Get the Email Newsletter Guide »

Get your email read

Where are most emails read? On a mobile device. So before you dig into fonts and colors, make sure your email will actually work on your customer’s smartphone or tablet. Here are three quick tips:

Ready to get your emails read?
Get the Email Newsletter Guide »

Get your readers to act

How do you engage customers? It’s all about time. Your readers don’t have much of it—which means your email marketing better work fast to turn engagement into action. Here are three quick tips:

  • Choose images carefully. A recent analysis shows that emails with 1-3 images see the highest click-through rates.
  • Keep your email copy clear, crisp, and scannable. Most customers don’t read emails word for word.
  • Use one primary call to action and put it near the top of the email. Don’t force your customers to scroll for that next step.

Ready to get your readers to act?
Get the Email Newsletter Guide »

Get ready to improve your email marketing

Want more tips on getting the most out of your email marketing? Sign up for Constant Contact’s email newsletter now and receive our How to Design the Perfect Email Newsletter Guide.

By entering your information, you permit us to
reach out to you with future communications.

Your FREE trial gives you full access to:

  • The industry’s #1 email marketing tool
  • Access to PLUS features
  • Award-winning support
  • Online resource library

Are you an agency or working on behalf of a client? See better results and offer more by partnering with us »